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Vishwas Kumar
Senior Google Ads Specialist focused on performance marketing and conversion optimization
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Paid media specialist focused on Google Ads, running segmented full-funnel structures across PMax, Search, Demand Gen, and remarketing. Uses Merchant Center custom labels, GA4-based funnel tracking, and Google Ads scripts/automation to monitor performance and react quickly; reports achieving ~6.5x conversion value on a client campaign and building backup campaigns to de-risk results.
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Key Strengths
- Structured campaign segmentation (generic/brand/competitor/remarketing) with budget allocation
- Merchant Center feed segmentation using custom labels to improve relevance and reduce irrelevant clicks
- Measured strong ROAS impact (reported ~6.5x conversion value vs spend)
- Data-driven cross-channel optimization using GA4 funnel/journey analysis
- Practical testing framework comparing asset sets with/without audience/search inputs to guide scale/kill decisions
- Proactive performance recovery using Google Ads scripts to detect multi-day declines and trigger alerts
- Risk mitigation via backup/supplemental campaigns
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