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Wendy Holtz
Executive sales and marketing leader specializing in enablement and multi-brand growth
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About
Growth and operations leader with 12+ years spanning corporate, private equity, entrepreneurial, and consulting environments. They have led multi-brand and international GTM initiatives at scale, including managing $12M+ budgets, overseeing an 850+ associate sales organization, launching a 4-language digital contract program, and driving 30% consecutive annual growth plus $8M in incremental revenue.
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Key Strengths
- 12+ years across go-to-market, operations, strategy, and consulting
- Led multi-brand growth strategy across corporate, PE, entrepreneurial, and consulting environments
- Managed budgets over $12M
- Scaled international third-party sales organization of 850+ associates
- Delivered 30% year-over-year net new unit growth in consecutive years
- Generated $8M in incremental annual revenue
- Onboarded call center across 5 brands in under 2 months
- Led end-to-end digitization of customer contracts across vendors, APIs, compliance, CRM, and lead nurturing systems
- Built the company's only 4-language contract program
- Created pilot that expanded into nationwide field sales rollout
- Strong stakeholder alignment and executive communication cadence
- Data-driven market expansion into underserved Spanish-speaking segments
- Built closed-loop GTM motion with dedicated agents, field sales, phone lines, and landing pages
- Drove 30% of all call center lead volume through affiliate digital campaigns
- Improved buying cycle through retargeting and nurture optimization
- Improved speed to lead, hold time, conversion, and handle time by double digits
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