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Alan Donnelly
Executive product leader specializing in FinTech, SaaS, and consumer technology
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About
Product leader with standout experience rebuilding the National Debt Relief customer portal into a reassurance-first self-service experience, reversing roughly $60MM in annual churn and improving NPS by 36+ points. Brings a strong blend of customer research, UX judgment, experimentation, and cross-functional leadership, plus hands-on experience applying AI personalization in conversion funnels. Particularly compelling for mission-driven products where trust, emotional context, and human-centered AI matter.
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Key Strengths
- Led end-to-end rebuild of National Debt Relief customer portal
- Drove major business impact: reversed approximately $60MM in annual churn
- Improved NPS by 36+ points
- Strong customer research to product decision loop
- Excellent UX judgment around anxiety-reducing, trust-building experiences
- Data-driven roadmap prioritization tied to churn and retention outcomes
- Cross-functional leadership across engineering, design, QA, and customer service
- Balanced user needs with legacy Salesforce integration constraints
- Applied AI-driven experimentation in acquisition funnel optimization
- Strong experimentation mindset using both evolv.ai and traditional A/B testing
- Mentored PMs to improve prioritization, stakeholder influence, and product ownership
- Built structure and operating rigor in high-growth, high-pressure environments
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