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Ankan Ghosh
Mid-level CRM & Lifecycle Marketing Manager specializing in DTC/eCommerce engagement
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About
Lifecycle/CRM marketer at Datazoic who builds post-onboarding activation and retention programs end-to-end, partnering with Analytics for behavioral segmentation and running rigorous A/B tests across messaging, timing, and CTAs. Also orchestrates cross-functional product feature rollouts (Product/Creative/Analytics) to align customer messaging with in-product experience, driving high engagement and fewer customer inquiries.
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Key Strengths
- Led end-to-end post-onboarding activation/retention lifecycle campaign from concept through implementation
- Data-driven segmentation using onboarding status, product usage, inactivity signals, and account attributes
- Improved engagement and downstream metrics vs prior generic campaigns (onboarding completion, feature usage, early retention)
- Strong experimentation practice (A/B tests on messaging type, subject lines, timing, and CTAs) with learnings rolled into future campaigns
- Cross-functional orchestration across Product, Creative, and Analytics to deliver consistent launch messaging and reduce customer inquiries
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