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Bharti Prasad
Executive growth and marketing leader specializing in consumer internet and gaming
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About
Growth and GTM leader with end-to-end P&L ownership across e-commerce and real-money gaming, including scaling a fantasy sports product to the #4 player in its category and managing a 10M-user business. Particularly notable for launching a Tongits app in the Philippines remotely from India using self-directed market research, then doubling retention in 3 months and scaling it to #5 in the country.
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Key Strengths
- owned end-to-end P&L across acquisition, retention, reactivation, revenue, and analytics
- scaled fantasy sports business to the 4th largest player in the industry over 3 years
- managed growth at 10M-user scale with ROI-driven CAC/LTV optimization
- improved lead conversion by 10% and reactivation by 50%+ through campaign and journey optimization
- doubled retention and increased engagement 1.5x within 3 months for a Philippines Tongits launch
- scaled remote international launch to #5 in country through deep market and competitor research
- strong experimentation mindset using A/B testing and long-term ROI evaluation
- data-driven lifecycle marketing with personalized journeys and propensity-based targeting
- effective cross-functional GTM execution across e-commerce, quick commerce, and gaming
- pragmatic product prioritization using non-negotiables vs big bets framework
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