Brian Spang

About

Growth marketing and marketing ops leader who joined a PE-owned SaaS business after $150M in annual sales and built the demand gen function from the ground up (roles, processes, tech stack, and reporting). Implemented SiriusDecisions-based lead processes, Salesforce-driven lead scoring/routing, and multi-touch attribution, then enabled sales via Challenger training—driving $231M in pipeline and improving marketing ROI to $6 pipeline per $1 spent.

Key Strengths

• Built and scaled a growth marketing org (demand managers by segment, marketing automation, web, content, marketing ops/reporting)
• Implemented end-to-end lead management (lead scoring and routing) using marketing automation + Salesforce
• Designed executive-ready ROI and attribution reporting; improved marketing efficiency from $2 to $6 pipeline per $1 spent
• Delivered $231M in pipeline in a year after a slow start through revamped demand gen and sales enablement
• Led nationwide sales/SDR training to adopt Challenger-style conversations and new lead-handling workflows
• Runs rigorous monthly KPI/OKR operational reviews to identify funnel bottlenecks and reallocate budget/time

Reference Highlights

• quickly identifies inefficiencies and gaps
• strategic clarity paired with practical execution
• improved marketing-to-sales handoffs
• increased conversion rates and pipeline quality/volume
• reduced overlap between marketing and SDR outreach
• improved engagement efficiency and meetings booked
• built unified engagement strategy using cleaner signals
• created coordinated go-to-market motion from scattered activity
• implemented clear, actionable dashboards
• clear and grounded communicator
• ties recommendations to real data
• helps leaders understand immediate and long-term implications
• brings structure without overcomplicating
• strong fit for scaling processes in fast-growing startups
• quickly diagnoses issues and structures solutions
• quickly understands complex businesses
• strong at diagnosing and improving systems/processes
• effective in complex, multi-stakeholder environments
• aligns teams with conflicting agendas
• makes systems more cohesive and connected
• performance-focused operator
• champions creative and channel diversity in testing
• drives frequent iterative testing vs. static campaigns
• improved lead volume and lead quality
• clear communicator
• sets objectives effectively
• aligns teams on a vision
• handles strong C-suite personalities well
• gets senior-level buy-in
• moves quickly
• develops effective plans to overcome challenges
• unique experience across big and small businesses
• would be an incredible resource for a fast-growing startup

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