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Caroline Cahill
Senior Graphic Designer specializing in brand campaigns, marketing design, and art direction
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About
Marketing creative/art director and designer with portfolio work for Glossier, Vox Media, and Bobbi Brown, focused on premium, modern brand storytelling. Builds scalable Figma systems and modular templates for high-volume cross-platform campaigns (social/paid/e-comm) and pairs them with a fast, template-driven video workflow, iterating based on performance signals while maintaining brand guardrails in fully remote async collaboration.
Experience
Education
Key Strengths
- High-polish marketing creative with premium brand sensibility (beauty/luxury)
- End-to-end campaign ownership (concept, art direction, design, production)
- Builds scalable modular systems/templates to support high-volume output without quality drift
- Strong design-system thinking in Figma (components, variants, auto-layout, variables) enabling bulk edits
- Cross-platform adaptability (social, paid, web/e-commerce) with readability and real-world placement in mind
- Fast, template-driven video workflow with strong early hooks and clear pacing
- Data/performance-informed iteration (uses watch time and performance signals to refresh modules)
- Effective remote async collaboration and feedback loops (controlled variants, clear questions, decision logs)
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