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Chris Colinsky
Executive Technology Leader/CTO specializing in data platforms, AI agents, and e-commerce/payments
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About
Engineering leader with hands-on coding time who has driven major commerce and data-platform transformations: defined goop’s omnichannel strategy, unified payments to Square, and rebuilt real-time NetSuite inventory flows plus forecasting tools. Currently reorganized engineering into Product/Data/Support teams to hit aggressive seasonal roadmaps, and led a data-lake/medallion ELT refactor feeding embedded analytics (Tinybird) with improved reliability and cost efficiency; also accelerates onboarding via AI coding tools in a serverless, event-driven architecture.
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Key Strengths
- Led omnichannel payments and inventory unification across e-commerce, retail, and social commerce (migrated to Square)
- Deep ERP-driven inventory integration experience (real-time cross-channel inventory in NetSuite via middleware/data flows)
- Built custom inventory prediction models to support buyers and merchandise planners
- Scaled and reorganized engineering org into Product Engineering, Data, and Support Engineering to protect roadmap delivery
- Maintains hands-on coding while leading teams (50/50 split) and driving aggressive seasonal roadmap execution
- Architected ELT refactor to data lake + medallion architecture with gold datasets and micro-batches for reliability and cost efficiency
- Implemented rigorous cross-platform data validation processes for trusted analytics
- Improved onboarding speed and developer effectiveness using AI coding tools (Claude Code) in a modern serverless, event-driven stack
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