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CS
christina stratton
Executive CX & Brand Leader specializing in wellness and hospitality growth
Asheville, NCCHIEF EXPERIENCE OFFICER26 years experienceExecutiveHospitalityWellness & FitnessConsumer Goods
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About
Multi-startup founder/part-owner with experience raising capital across stages (friends & family/angels through VC/PE) for a tech platform and a skincare/beauty brand, including building pitch decks and financial models. Also built a boutique wellness services firm by winning hotel/spa accounts from a larger competitor and ultimately sold the business to that competitor.
Experience
CHIEF EXPERIENCE OFFICERArch Amenities Group
CHIEF CREATIVE & PRODUCT OFFICERArch Amenities Group
CHIEF CREATIVE OFFICER/CO-FOUNDERInnovative Spa Management (ISM Spa)
CHIEF EXECUTIVE OFFICER/CO-FOUNDERPrivai Skincare
Founder and Lead SingerGiant Records
SongwriterDeston Songs LLC
Education
Florida State Universitybachelor, Broadcast Journalism (1995)
Key Strengths
- Led staged fundraising from seed (friends/family/angels) to institutional VC/PE
- Built institutional-grade pitch decks and financial models to support raises
- Capital-efficient go-to-market execution: narrow value prop, single channel, KPI-driven iteration
- Won enterprise hospitality/wellness accounts via relationship-led competitive strategy
- Built and scaled a boutique wellness services firm and exited via sale to main competitor
- Values-driven leadership with clear ethical boundaries
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