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Daniel An

Director-level Product Leader specializing in AI marketplaces and K–12 EdTech

MattelTexas A&M UniversityEl Segundo, CA14 Years ExperienceDirector Level

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About

Product leader and former co-founder/CPO who built a K-12 tutoring marketplace end-to-end and later led AI personalization work at Mattel. Particularly compelling for mission-driven edtech roles: they combine deep two-sided marketplace and trust/safety experience with a clear philosophy that AI should strengthen, not replace, human tutoring relationships.

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Key Strengths

  • Led end-to-end build of Flatime, a K-12 tutoring marketplace, as co-founder and CPO
  • Strong 0-to-1 product leadership in ambiguous startup environments
  • Deep expertise in two-sided marketplaces and cold-start strategy
  • Human-centered AI product judgment focused on long-term user value over click optimization
  • Built AI personalization and recommendation experiences using collaborative filtering and behavioral signals
  • Excellent UX judgment; reframed tutoring from isolated sessions to a continuous learning journey
  • Data-driven product decision-making with A/B testing, behavioral analysis, and qualitative research
  • Trust and safety product thinking for sensitive use cases involving minors
  • Cross-functional alignment across engineering, design, marketing, and leadership
  • Scales teams by developing junior PMs into autonomous product owners
  • Improved course completion by 34% and browse-to-enrollment conversion by 24% at Flatime
  • Improved engagement-to-conversion by 34% on AI personalization rollout
  • Increased week-one activation by 21% through intent-based onboarding redesign

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Experience

Sr. Manager of Product Manager / Product LeadMattel · Sep 2022 – Apr 2024
Director of Product ManagementSuper Studios · Jan 2022 – Sep 2022
Head of Product / Sr. Product ManagerTapas Media · Jan 2021 – Dec 2021
Head of Product / Lead Product ManagerArtalleys Inc. · Jan 2016 – Dec 2020
Co-Founder & Head of Product – K–12 Digital LearningFlatime Inc. · Jan 2014 – Dec 2015
Sr. Product / Project Manager – K–12 Virtual Classroom & TutoringCisco · Nov 2010 – Dec 2013
Sr. Lead Product & Technology ManagerSK Holdings
Sr. Strategy Management ConsultantKPMG

Education

Texas A&M Universitydoctorate, Computer Science (2000)
Oklahoma State Universitymaster, Computer Science (1997)
Ohio State Universitybachelor, Computer Information & Science (1994)

Skills

Product ManagementProduct StrategyA/B TestingAgileCross-Functional LeadershipStakeholder ManagementGo-to-Market StrategyCRMFigmaProduct LeadershipProduct VisionRoadmapping0→1 Product Development1→N ScalingMarketplace Platforms

Languages

English

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Typically responds within 24 hours

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Daniel AnDirector-level Product Leader specializing in AI marketplaces and K–12 EdTech