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Raza Malik

Director-level Product Leader specializing in growth, PLG, and SaaS monetization

FreelanceUC BerkeleyLos Angeles, CA19 Years ExperienceDirector Level

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About

Senior product leader with experience at Constant Contact, Retention Science, eBay, and Ticketmaster, spanning PLG transformation, AI-driven marketing automation, UX turnarounds, and complex platform migrations. Particularly compelling for roles needing a product executive who can tie user insight, experimentation, and cross-functional execution directly to conversion, revenue, and team growth.

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Key Strengths

  • Led PLG transformation for a $450M ARR business at Constant Contact
  • Strong experimentation and conversion optimization mindset
  • Built personalized onboarding that improved trial-to-paid conversion
  • Bridges leadership, engineering, and design effectively
  • Deep AI/ML product experience in ecommerce email marketing
  • Balances automation value with implementation and data-integration realities
  • Sharp UX judgment grounded in user feedback
  • Turned around eBay Daily Deal performance with an 8x YoY improvement
  • Skilled at aligning cross-functional stakeholders around risk-based decisions
  • Managed and developed a team of 5 PMs across levels
  • Proven talent developer; coached a PM to Senior PM to manager

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Experience

Product Management ConsultantFreelance · Oct 2024 – Presentfreelance
Director of Product Led GrowthConstant Contact · Aug 2020 – Oct 2024
Head of ProductRetention Science · Aug 2019 – Aug 2020
Director of ProductOnPoint Global · Nov 2018 – Jul 2019
Head of Product & UXLaurel & Wolf · Nov 2017 – May 2018
Director of Product, Engagement MarketingTicketmaster · Jan 2014 – Aug 2017
Senior Product ManagerElectronic Arts · Apr 2012 – Jul 2013
Product ManagerWalmart · Jan 2010 – Mar 2012
Senior Product ManagereBay · Jun 2006 – Nov 2009
R&D EngineerFerrari · Jun 2005 – Jun 2006

Education

UC Berkeleymaster, Mechanical Engineering
UC Berkeleybachelor, Mechanical Engineering

Languages

English

Publications

2 publications

BiometricsIn-vehicle driver experienceAutomotive R&D

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Connect with Raza

Raza already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

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Raza MalikDirector-level Product Leader specializing in growth, PLG, and SaaS monetization