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Britney Russ
Executive product leader specializing in consumer technology and EdTech
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About
Senior product leader from Codecademy who has spent roughly a decade building and mentoring cross-functional organizations while leading major strategic pivots in education. Most notably, they repositioned Codecademy toward a new learner segment and launched an AI-native learning platform that tripled signup rates, while also creating new revenue streams like live learning and accessible AI workshops.
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Key Strengths
- Led Codecademy's end-to-end market pivot and platform rebuild
- Drove 3x increase in traditional signup rates while maintaining free-to-paid conversion
- Strong AI product leadership across chat, IDE/compiler, and agentic teaching systems
- Excellent product strategy under market pressure and declining demand
- Disciplined prioritization using Shape Up, RICE, and reach-based decision making
- Balances product, GTM, and funnel thinking rather than treating launch as feature-only
- Deep user research orientation with longitudinal studies, interviews, and PMF surveys
- Material UX judgment that improved engagement through XP/skill-tree redesign
- Improved DAU by 10% and M1 retention by 6% through gamified content restructuring
- Effective cross-functional alignment with engineering, design, curriculum, finance, and legal
- Pragmatic operator on build-vs-buy, scope reduction, and launch quality trade-offs
- Built and validated new revenue stream through live learning and workshops
- Strong mentoring track record, including developing a PM into a Senior PM
- Mission-driven approach to educational access and affordability in AI learning
Reference Highlights
- broad executive scope across product and engineering
- led four new product launches
- acted as GM for a business unit
- strong cross-functional collaboration
- effective team alignment
- proactive process improvement
- coached teams through ambiguity
- clarified roles and responsibilities
- created visibility through weekly check-ins
- deep end-to-end involvement in AI initiatives
- built a mature multi-layered AI integration approach
- turned experiments into coherent user experiences
- launched a new AI product line
- advocated AI best practices
- cost-conscious with AI technology
- unified fragmented AI features into a cohesive assistant experience
- strong product design and UX instincts
- pushed for seamless learn-while-building experience
- high user empathy
- strong mentor and coach
- helpful in resolving team performance issues
- improved team visibility and delivery
- fostered AI adoption and skill-building
- created a supportive learning culture
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