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Danielle Tisser

Executive Marketing & Agency Transformation Leader specializing in global brand operations

RemoteFounder, Brand & Agency Advisor17 years experienceExecutiveMarketing & AdvertisingConsultingTechnology
ScreenedReferences VerifiedIdentity VerifiedStrongly Recommended

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About

Operations-focused leader specializing in rebuilding and scaling marketing/product/commercial operating models during rapid growth and leadership change. Known for implementing integrated quarterly planning, intake/resourcing, and KPI reporting systems that de-silo teams (including B2B enterprise, sales, and marketing) and create predictable execution, clearer decision rights, and scalable operating rhythms.

Experience

Founder, Brand & Agency AdvisorSantho Consultancy
Head of Global Marketing Agency PracticeHP Inc.
Worldwide & Americas Agency Strategy & Management LeadHP Inc.
Marketing Program Manager, FreelanceMeta
Brand Director, FreelanceBBH LA
Group Brand DirectorZambezi
Global Brand Director180LA
Brand SupervisorVenables & Partners
Brand SupervisorFCB
Sr. Account ExecutiveHavas

Education

Columbia College Chicagobachelor, Marketing Communications

Key Strengths

  • Built streamlined operating models clarifying roles, decision paths, and workflows across marketing/product/commercial teams
  • Implemented cross-functional quarterly planning and prioritization cadences to reduce ad-hoc work and downstream friction
  • Designed and rolled out shared intake, resourcing, and capacity/timeline visibility processes
  • Created executive KPI reporting frameworks aligned to shared business outcomes
  • Diagnoses operational inefficiencies by mapping real work/decision flows and identifying bottlenecks/duplication
  • Successfully de-siloed B2B enterprise group, sales, and marketing via integrated planning rhythm and cross-functional KPIs
  • Hands-on operator who builds systems to be owned by internal teams (models the system, then hands off)
  • Effective at coaching non-ops leaders using business-first language and real-time scenario coaching

Reference Highlights

Strongly Recommended
  • Excellent at assessing and improving organizational systems and processes
  • Reinvented agency strategy and operations practice
  • Delivered measurable cost savings (10% overall; ongoing 5% YoY targets)
  • Improved quality, competence, and effectiveness of agency relationships
  • Strategic, impactful problem-solver
  • Able to take on challenges strategically and advise quickly with impact
  • Strong collaborator and partner with senior executives
  • Effective at managing across and managing up

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Contact

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Languages

English

Skills

Brand strategyBrand developmentBrand positioningBrand architectureVisual identityDesign collaborationCreative storytellingIntegrated marketing planningGo-to-market strategyCampaign strategyCampaign planningProduct launchProduct positioningMarketing annual planningMarketing operations