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Danielle Tisser
Executive Marketing & Agency Transformation Leader specializing in global brand operations
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Operations-focused leader specializing in rebuilding and scaling marketing/product/commercial operating models during rapid growth and leadership change. Known for implementing integrated quarterly planning, intake/resourcing, and KPI reporting systems that de-silo teams (including B2B enterprise, sales, and marketing) and create predictable execution, clearer decision rights, and scalable operating rhythms.
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Key Strengths
- Built streamlined operating models clarifying roles, decision paths, and workflows across marketing/product/commercial teams
- Implemented cross-functional quarterly planning and prioritization cadences to reduce ad-hoc work and downstream friction
- Designed and rolled out shared intake, resourcing, and capacity/timeline visibility processes
- Created executive KPI reporting frameworks aligned to shared business outcomes
- Diagnoses operational inefficiencies by mapping real work/decision flows and identifying bottlenecks/duplication
- Successfully de-siloed B2B enterprise group, sales, and marketing via integrated planning rhythm and cross-functional KPIs
- Hands-on operator who builds systems to be owned by internal teams (models the system, then hands off)
- Effective at coaching non-ops leaders using business-first language and real-time scenario coaching
Reference Highlights
- Excellent at assessing and improving organizational systems and processes
- Reinvented agency strategy and operations practice
- Delivered measurable cost savings (10% overall; ongoing 5% YoY targets)
- Improved quality, competence, and effectiveness of agency relationships
- Strategic, impactful problem-solver
- Able to take on challenges strategically and advise quickly with impact
- Strong collaborator and partner with senior executives
- Effective at managing across and managing up
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