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Dylan Grassl
Senior Client Success & Events Leader specializing in media and live entertainment partnerships
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About
Sales development and event-sales professional currently at Yondr, blending inbound lead management with outbound prospecting to drive 8–10 meetings/week and ~50% inbound conversion. Helped lift department revenue 35% and built new sponsorship guidelines that secured strategic partnerships and referral-driven growth. Has experience supporting higher-value healthcare-sector deals ($125K–$750K) and managing longer sales cycles end-to-end.
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Key Strengths
- Averages 8–10 prospect meetings per week
- Inbound lead conversion rate ~50%
- Contributed to 35% department revenue growth after first full year
- Built outbound contact lists (100+ per target vertical) via LinkedIn/Google research
- Scaled outbound list sourcing using Clay to generate viable national event-planner lists
- Created sponsorship guidelines that enabled strategic partnerships and increased referral business
- Managed event sales end-to-end (pitch through post-event analysis)
- Closed a referred deal after a 7-month sales cycle despite shifting scope ($20K initial with expansion potential)
- Supported complex/enterprise deals in healthcare sector ($125K–$750K) alongside senior leadership
- Strong CRM discipline—consistent Salesforce logging and end-of-day catch-up blocks to maintain data quality
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