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About
Marketing creative/designer who helped lead the PopSockets brand refresh and owned the digital campaign rollout by translating new brand guidelines into scalable templates and a campaign guideline book. Built a collaborative Figma template system (design libraries + stakeholder feedback boards) to support high-volume output without quality drift, and uses Claude for structured ideation on partnership campaigns like Electric Picks x PopSockets.
Experience
Brand DesignerPopSockets
Contract Graphic DesignerRWBID Construction Management
Junior DesignerPopSockets
Contract Digital Production + Graphic DesignerPopSockets
Freelance Graphic DesignerEmilie DeMun Design
Contract Graphic DesignerCenter for Spiritual Living
Junior Graphic DesignerZGF Architects LLP
Contract Graphic DesignerAccell North America
Contract Graphic DesignerVictor and Spoils
Contract Graphic DesignerGrenadier
Education
Western Washington Universitybachelor, Graphic Design (2013)
Key Strengths
Led digital rollout of a major brand refresh across e-commerce, e-retail, email, and social
Built scalable campaign templates and a guideline book to maintain brand consistency at high volume
Designed collaborative Figma-based template system enabling designers and copywriters to update in parallel
Strong cross-functional stakeholder coordination and rapid feedback loops using Monday.com + live calls
Platform-aware creative production (multi-ratio video resizing and channel-specific export settings)
Uses AI (Claude) to generate and refine creative variations for brand collaborations
Reference Highlights
Strongly Recommended
Incredible hard-working
Strong design knowledge, craft, and polish
Go-getter attitude
Positive attitude and personality
Pleasure to work with
Able to spearhead campaigns with little to no direction
High-quality output under quick turnarounds and constraints
Flexible and adaptable
Saved time and budget through efficient asset creation (renders + illustrations vs photoshoots)
Business impact mindset (improved profit margin while meeting timelines)
High-volume productivity (contributed to 20+ campaigns in a year)
Takes full design lead with minimal oversight
Pivots easily and gracefully when direction changes
Data/insight-driven iteration (identified high-performing UGC formats)
Improved performance outcomes (nearly doubled social numbers; top-selling collection)
Quick learner (adapted to Figma quickly)
Organized and keeps files easy to navigate
Created first email template system and scaled it across channels
Trained others to work efficiently
Solutions-oriented; no ego with feedback
Reliable delivery; never missed a deadline
Clear written communicator
Proactive; flags questions/risks early
Highly trustworthy working independently
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