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Emily Hottal
Director-level Product Leader specializing in AI, data, and customer engagement SaaS
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About
Senior product leader at Airship driving both major platform modernization and the company's AI transformation. They led a contact-centric rebuild touching nearly the entire customer engagement platform, then built an AI recommendations product on Vertex/Gemini with a design-partner rollout model. They also bring rare depth across analytics, experimentation, personalization, and email marketing, plus experience rebuilding PM teams and shaping product strategy with executive leadership.
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Key Strengths
- Led end-to-end contact-centric platform overhaul across reporting, segmentation, and data model
- Strong AI product leadership from strategy through beta rollout and measurement
- Builds practical human-centered AI workflows that augment users rather than replace them
- Translates complex technical architecture and user needs into clear product direction
- Deep customer engagement and discovery discipline
- Balances UX simplicity with advanced-user flexibility
- Strong cross-functional leadership with engineering, design, architects, TAMs, and account teams
- Created early-access AI Design Partner program to accelerate feedback and iteration
- Data and analytics product expertise across reporting, experimentation, and personalization
- Improved product usability by moving non-technical users out of BI-heavy workflows
- Experienced in 0-to-1 and rebuild product work, including email and AI products
- People manager who rebuilt a PM team, hired senior talent, and coached contributors to stronger performance
- Exec-level communicator who presented AI vision and secured ELT buy-in
Reference Highlights
- rare balance of commercial and competitive product judgment
- ready for the next level
- strong strategic leadership
- data-driven decision maker
- makes difficult tradeoffs well
- protects product quality under pressure
- credible with executives and stakeholders
- drives real business impact
- sets durable quality standards
- visionary in AI-native product redesign
- turns vision into phased execution
- strong cross-functional collaboration
- includes Security, Privacy, and Legal proactively
- hands-on and operational with AI products
- owns accountability for shipping decisions
- champion for user-effective AI features
- strong user empathy
- focuses on real customer work, not just demos
- strong product design and UX judgment
- excellent cross-functional leader
- ensures differing opinions are heard
- integrates competing requests without losing trust
- models collaborative behavior for the team
- human-centered approach to AI
- focuses on augmenting rather than replacing people
- strong cross-functional leadership
- effective bridge between teams
- clear communicator
- calm under changing priorities
- strong timeline management
- represents team needs well
- highlights downstream impacts of decisions
- coordinates enterprise change effectively
- understands ML model usage
- ensures datasets are delivered and validated
- cares about UX
- validates instincts through consensus
- attentive to mobile experience
- maintains quality while driving delivery
- supports international expansion successfully
Emily's references speak for themselves. Let us connect you.
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