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Eugene Slyman
Director-level digital media strategist specializing in omni-channel performance marketing
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About
Hands-on paid media marketer with experience owning strategy and execution across pharma, healthcare, and consumer brands, including a $25MM pharma campaign at Lucid Group and major platform launches at Sorenson Communications. Stands out for combining cross-channel activation (Google, Meta, LinkedIn, programmatic) with analytics-driven optimization, including cutting CPL from $300+ to $75 and driving strong prescription adoption and ROI.
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Key Strengths
- Managed $2M/month cross-platform paid media budget
- Owned strategy and execution for pharma and lead-gen accounts
- Improved Sorenson CPL from over $300 to $75 in 6 months
- Increased Sorenson leads 43% in 6 months
- Drove 32% prescription adoption rate and $4.53 ROI at Lucid
- Built and launched Google, Meta, and LinkedIn campaigns hands-on
- Strong cross-channel optimization using Crossix and GA4
- Audience testing and scaling based on CPA and sales-data validation
- Client-facing strategic communication and POV development
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