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Faheem Ur Rahman
Mid-level Meta Ads Manager specializing in data-driven performance advertising
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Performance marketer focused on Meta (Facebook/Instagram) ads for e-commerce brands, including launching a new vintage-items brand from scratch with a full-funnel approach (awareness through sales). Personally managed $50K+/month+ spend and reported strong efficiency (4+ ROAS, with some campaigns hitting 7+), leveraging UGC and customer-review creatives plus retargeting to drive results.
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Key Strengths
- Owned $50K+/month Meta ad spend for an e-commerce brand (~$60K+ monthly)
- Delivered 4+ ROAS on high-spend campaigns; some campaigns reached 7+ ROAS
- Built and executed full-funnel strategy from awareness to sales with retargeting
- Identified and scaled top-performing creative types (UGC, customer reviews/testimonials, product videos)
- Uses key diagnostics (CPM, frequency, ROAS) to evaluate performance declines and decide to scale vs. stop
- Translates ad metrics into business impact and communicates tradeoffs with clear summaries and if-then scenarios
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