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Gina Mayberry
Senior Digital Marketing & Paid Media Specialist specializing in PPC and growth marketing
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Performance marketer focused on B2B SaaS pipeline quality, managing a $90K/month spend across Google, LinkedIn, Meta (and TikTok in other accounts). Uses rigorous hypothesis-led testing with offline conversion/SQL-based optimization to scale efficiently—delivering +21% SQL growth at flat CPL and recovering stalled performance with a +25% SQL lift in 6 weeks.
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Key Strengths
- Owned and scaled a $90K/month multi-platform paid media program (Google, LinkedIn, Meta) for qualified pipeline
- Drove 21% growth in SQL volume while keeping CPL flat and improving lead-to-opportunity conversion
- Structured 2–4 week test cycles with strict variable isolation, minimum data thresholds, and downstream validation via offline conversions
- Full-funnel channel role design and incremental budget allocation using marginal CPA and downstream quality impact
- Diagnosed performance decline (intent dilution + creative fatigue) and restored growth: +25% SQL volume in 6 weeks with CPA back to target
- Client-safe performance storytelling focused on business outcomes and explicit scale vs. efficiency tradeoffs
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