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Jiabei Qi - Paid Search Specialist in Remote

Jiabei Qi

Mid-level Digital Marketing Specialist specializing in paid search and e-commerce growth

LeadsMarketPepperdine UniversityRemote3 Years ExperienceMid LevelWorks Remote

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About

Growth-creative marketer from Leadsmarket who runs end-to-end paid creative experiments across Meta, TikTok, and YouTube. Uses structured A/B testing and granular breakdowns (creative, landing page, keyword/audience) to improve efficiency, citing results like ~3% lower CPA and ~2% higher ROAS, and has hands-on experience directing designers and video editors for short-form performance ads.

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Key Strengths

  • Owned end-to-end growth-creative campaign with measurable impact (CPA -3%, ROAS +2%)
  • Data-driven creative optimization by isolating creative/targeting variables and analyzing keyword-level performance
  • Translates platform performance signals into specific creative changes (hooks, messaging, CTAs, video length) across Meta/TikTok/YouTube
  • Rapid-iteration, modular ad testing approach with clear hypotheses and controlled experiments
  • Effective creative direction for designers/editors with concrete guidance (3-second problem hook, <15s videos, brighter CTA elements, headline placement)

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Experience

Paid Search SpecialistLeadsmarket · Jun 2025 – Aug 2025
Digital Marketing SpecialistE2 Lighting International Inc. · Oct 2024 – Jun 2025
Marketing StrategistModel Media US · Oct 2022 – Oct 2024

Education

Pepperdine Universitymaster, Business Analytics (2022)
Ocean University of Chinabachelor, Marketing (2020)

Awards

  • Beta Gamma Sigma Honor Society
  • Top Academic Scholarship Award - Ocean University of China

Languages

English

Certifications

Google AdsGoogle AnalyticsGoogle Ads CertificationGoogle Analytics Certification

Memberships

  • Beta Gamma Sigma
  • Beta Gamma Sigma Honor Society

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Connect with Jiabei

Jiabei already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Post a Role90-day money-back guarantee
Jiabei QiMid-level Digital Marketing Specialist specializing in paid search and e-commerce growth