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Jiabei Qi
Mid-level Digital Marketing Specialist specializing in paid search and e-commerce growth
RemotePaid Search Specialist3 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
ScreenedIdentity Verified
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About
Growth-creative marketer from Leadsmarket who runs end-to-end paid creative experiments across Meta, TikTok, and YouTube. Uses structured A/B testing and granular breakdowns (creative, landing page, keyword/audience) to improve efficiency, citing results like ~3% lower CPA and ~2% higher ROAS, and has hands-on experience directing designers and video editors for short-form performance ads.
Experience
Paid Search SpecialistLeadsmarket
Digital Marketing SpecialistE2 Lighting International Inc.
Marketing StrategistModel Media US
Education
Pepperdine Universitymaster, Business Analytics (2022)
Ocean University of Chinabachelor, Marketing (2020)
Key Strengths
- Owned end-to-end growth-creative campaign with measurable impact (CPA -3%, ROAS +2%)
- Data-driven creative optimization by isolating creative/targeting variables and analyzing keyword-level performance
- Translates platform performance signals into specific creative changes (hooks, messaging, CTAs, video length) across Meta/TikTok/YouTube
- Rapid-iteration, modular ad testing approach with clear hypotheses and controlled experiments
- Effective creative direction for designers/editors with concrete guidance (3-second problem hook, <15s videos, brighter CTA elements, headline placement)
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