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Hannah Avey-Overfelt
Multimedia Designer specializing in animation, video production, and campaign creative
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About
Marketing designer with John Deere and Gear.com experience spanning high-polish campaign creative, web product-page image overhauls at scale, and multi-platform video editing in Premiere Pro. Drove international dealer adoption of campaign assets (notably Canada and France) and measures impact through clicks/downloads, while maintaining fast remote feedback loops across time zones.
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Key Strengths
- Led creative execution for John Deere Gator XUV 845 launch campaign with international dealer usage
- Uses brand storytelling and visual texture/photography choices to convey trust and real-world utility
- Data/engagement-aware creative: tracked success via website clicks and dealer asset downloads; strong adoption in Canada and France
- High-volume production in Figma (template-based workflow) for ~50 product page image revamps (~10 images each)
- Cross-platform video adaptation workflow in Premiere Pro (aspect ratios, safe zones, platform-specific cuts)
- Accessibility-minded typography decisions (readable captions for ADA considerations)
- Highly responsive async collaboration across time zones to turn revisions quickly and hit launch timelines
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