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IS
Irina Swan
Executive Product Leader specializing in Web3, startups, and 0-to-1 go-to-market
Remote, USACofounder, fractional CPO12 years experienceExecutiveConsultingTechnologyProduct Management
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About
Founder/product manager building an operational longevity nutrition startup with a 500k community, growing primarily through organic social content and rapid weekly funnel experiments. Has launched a detox bundle via a major partnership with Hurom (expected to drive ~$500k ARR) and is building a pipeline of partnerships plus planned corporate sales; preparing to raise $500k–$1M and applying to accelerators.
Experience
Cofounder, fractional CPOSwan Consulting LLC
Product LeadConsenSys Software Inc
Interim Head of ProductImmutable X
Project Manager / CPO in ResidenceBlocksquared Capital
Senior Product ManagerAITU
Co-Founder, CEOTeamKraft Sports
Product/Project ManagerInternet Horizons S.A.L.
AnalystCenter of Macroeconomic Research
Education
University of St Andrewsmaster, Sustainable Development
Moscow State Institute of International Relationsmaster, Management
Moscow State Institute of International Relationsbachelor, Economics and Finance
Key Strengths
- Built a 500k community in longevity nutrition
- Drives free lead acquisition via organic social media content
- Rapid weekly iteration using one-week sprints and continuous funnel optimization
- Simplifies funnels and messaging to improve conversion (direct-to-checkout, value-focused copy)
- Partnership-led GTM execution (launched detox bundle with Hurom; additional partnerships like Perks at Work)
- Data-driven ICP and competitive campaign analysis to inform GTM tests
- Structured experimentation process with prioritized backlog and weekly high-impact/low-effort tests
- Centralized investor reporting as product manager
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