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Irina Swan
Executive Product Leader specializing in Web3, startups, and 0-to-1 go-to-market
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About
Founder/product manager building an operational longevity nutrition startup with a 500k community, growing primarily through organic social content and rapid weekly funnel experiments. Has launched a detox bundle via a major partnership with Hurom (expected to drive ~$500k ARR) and is building a pipeline of partnerships plus planned corporate sales; preparing to raise $500k–$1M and applying to accelerators.
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Key Strengths
- Built a 500k community in longevity nutrition
- Drives free lead acquisition via organic social media content
- Rapid weekly iteration using one-week sprints and continuous funnel optimization
- Simplifies funnels and messaging to improve conversion (direct-to-checkout, value-focused copy)
- Partnership-led GTM execution (launched detox bundle with Hurom; additional partnerships like Perks at Work)
- Data-driven ICP and competitive campaign analysis to inform GTM tests
- Structured experimentation process with prioritized backlog and weekly high-impact/low-effort tests
- Centralized investor reporting as product manager
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