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Isha Patel
Mid-level Brand Designer & Strategist specializing in visual identity and brand activations
New York, NYAssociate Brand Designer5 years experienceMid-LevelMedia & EntertainmentSportsAdvertising
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About
Marketing/brand designer with ~4 years at Overtime Sports, creating high-polish brand identities and sales enablement creative. Built the full identity for the Overtime Lunchbox show (now 500k+ followers) and designed an interactive Ceros-based advertising site that helped generate partnerships and RFP responses, alongside scalable deck/template systems for high-volume sales pitching.
Experience
Associate Brand DesignerOvertime Sports
Brand StrategistFreelance
AssociateCenter for WorkLife Law, UC Law SF
Graphic DesignerHuman Rights Pulse
Education
University of California, Berkeleybachelor, Political Science
Key Strengths
- Built brand identity from scratch for new show (logo suite + channel assets) aligned to content strategy
- Designed interactive sales/advertising website in Ceros (desktop + mobile) translating GTM deck into web experience
- Drove measurable outcomes: show grew to 500k+ followers across social; site contributed to partnerships/RFP responses
- Strong cross-functional collaboration with social, marketing, sales, COO, and creative director; incorporates feedback quickly
- Template and modular framework creation for high-volume pitch decks (Google Slides templates + Photoshop smart-object mockups)
- Established scalable system for adapting designs between desktop and mobile (capability differences like hover vs click)
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