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Taylor Meluch
Senior Brand Designer specializing in B2B SaaS brand systems and UI/UX
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About
Marketing/brand designer with end-to-end ownership experience, including leading a full Boost Insurance brand redesign as the sole designer and updating all existing collateral on a tight deadline. Built a scalable Figma design system/marketing kit supporting high-volume output across paid social, landing pages, email, sales collateral, and website UI, and also produces lightweight marketing videos in Canva/After Effects for social and conference placements.
Experience
Education
Key Strengths
- Led Boost Insurance brand redesign as sole designer (end-to-end brand assets + collateral updates)
- Delivers high-quality work under tight deadlines through organization and focus
- Uses structured tone/voice discovery with marketing stakeholders to align brand direction
- Applies competitive/trend research to differentiate brand from competitors
- Built scalable Figma design system/marketing kit enabling high-volume output across channels
- Component architecture with consistent padding/spacing to prevent UI drift (e.g., button base + variants)
- Rapid iteration with multiple rounds of stakeholder feedback while protecting brand non-negotiables
- Cross-format video/typography adaptation for LinkedIn and conference/tradeshow screens
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