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Jitesh Sharma
Mid-level Growth Marketing Manager specializing in performance creative and marketing analytics
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Paid social creative lead with experience across major consumer brands (Duracell, Amazon Groceries, Puma) and Gen Z-focused retail, owning end-to-end creative strategy from concept/briefing and UGC direction through QA and delivery. Known for contextual, seasonally-timed campaigns and performance-driven iteration (CPA/ROAS, funnel drop-offs), including a Duracell Meta campaign that reached 20M+ views and sustained engagement gains via creator feedback loops.
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Key Strengths
- Led contextual Meta campaign concept-to-delivery for Duracell tied to IPL season; achieved 20M+ views
- Data-driven creative testing using CPA/ROAS signals; ran A/B iterations and improved efficiency for Amazon Groceries via region-specific breakfast creative and delivery-feasibility targeting
- DTC/eCommerce acquisition creative for Puma end-of-season sale; managed creative refresh to avoid fatigue and reported ~14% ROI/ROAS outcome
- Hands-on UGC/influencer direction (including on-set) with script and brand-messaging refinement; drove ~20% month-over-month engagement growth over 6 months for a Gen Z retail fashion brand
- Strong cross-platform creative strategy (Meta/TikTok/YouTube) tailored by audience and channel intent (features vs nostalgia vs informational)
- Operational rigor for rapid iteration: clear briefs, weekly stakeholder cadence, organized asset libraries, and parallel WIP creatives
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