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Joseph Herbst - CTO in Portland, OR

Joseph Herbst

Executive Technology Leader specializing in IoT, PoE building automation, and semiconductors

PoE TexasSanta Clara UniversityPortland, OR35 Years ExperienceExecutive LevelWorks On-Site

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About

Engineering/exec leader (CEO experience) who built a lighting controls and building automation platform from scratch, choosing an Ethernet/PoE and Node.js web-centric architecture that anticipated market shifts and later became an industry pattern. Known for rigorous vendor QA (test-to-failure) and for delivering high-profile deployments (e.g., Black Desert Resort, Resorts World Villa 66) while leading globally distributed engineering teams.

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Key Strengths

  • Built and executed technology roadmaps grounded in market demand and ecosystem capabilities
  • Architected an Ethernet/PoE-based lighting controls platform that anticipated industry trends and influenced competitors
  • Deep vendor/QA rigor using test-to-failure to assess real-world resilience beyond datasheet specs
  • Scaled engineering orgs with transparent tooling and defined handoffs (JIRA/Atlassian workflows)
  • Operational cadence for delivery predictability (standups and T-2 check-ins at 2 months/2 weeks/2 days)
  • Led successful high-profile deployments of lighting/building automation platforms (Black Desert Resort, Resorts World Villa 66)
  • Early-prototype/rapid iteration approach to uncover unknown requirements and drive product velocity
  • Experienced leading distributed teams across Bulgaria, Arizona, China, Taiwan, and the EU

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Experience

CTOPoE Texas · Jan 2020 – Present
VP ControlsRevolution Lighting · Jan 2016 – Jan 2020
Principal/OwnerOnline Lighting LLC · Jan 2014 – Jan 2024
Western Regional Sales ManagerEaton Corporation · Jan 2015 – Jan 2016
Founder - CEO - PresidentVirticus · Jan 2008 – Jan 2014
Founder - CEO - PresidentLSI Industries · Jan 2008 – Jan 2014
Founder/VP of Marketing & SalesAudio Mojo · Jan 2006 – Jan 2008
Director of MarketingPixelworks · Jan 2001 – Jan 2006
Product Line Manager and Principal EngineerMaverick Networks · Jan 1998 – Jan 2001
Product Line Manager and Principal EngineerBroadcom Corp. · Jan 1998 – Jan 2001
Engineering Design ManagerISSI · Jan 1996 – Jan 1998
Project Leader/ManagerPico Power · Jan 1993 – Jan 1996
Project Leader/ManagerCirrus Logic Corporation · Jan 1993 – Jan 1996
Senior Design EngineerIntel · Jan 1991 – Jan 1993

Education

Santa Clara Universitymaster, Business Administration
Purdue Universitymaster, Electrical Engineering
University of Delawarebachelor, Electrical Engineering

Awards

  • IBC2008 - Most Innovative New Product (launched customer product)

Languages

English

Publications

16 publications

SemiconductorsPower managementNetworking (LAN switching)Lighting controlsBuilding automation

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Joseph HerbstExecutive Technology Leader specializing in IoT, PoE building automation, and semiconductors