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Joseph Herbst

Executive Technology Leader specializing in IoT, PoE building automation, and semiconductors

Portland, ORCTO35 years experienceExecutiveBuilding AutomationConstructionE-commerce
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About

Engineering/exec leader (CEO experience) who built a lighting controls and building automation platform from scratch, choosing an Ethernet/PoE and Node.js web-centric architecture that anticipated market shifts and later became an industry pattern. Known for rigorous vendor QA (test-to-failure) and for delivering high-profile deployments (e.g., Black Desert Resort, Resorts World Villa 66) while leading globally distributed engineering teams.

Experience

CTOPoE Texas
VP ControlsRevolution Lighting
Principal/OwnerOnline Lighting LLC
Western Regional Sales ManagerEaton Corporation
Founder - CEO - PresidentVirticus
Founder - CEO - PresidentLSI Industries
Founder/VP of Marketing & SalesAudio Mojo
Director of MarketingPixelworks
Product Line Manager and Principal EngineerMaverick Networks
Product Line Manager and Principal EngineerBroadcom Corp.
Engineering Design ManagerISSI
Project Leader/ManagerPico Power
Project Leader/ManagerCirrus Logic Corporation
Senior Design EngineerIntel

Education

Santa Clara Universitymaster, Business Administration
Purdue Universitymaster, Electrical Engineering
University of Delawarebachelor, Electrical Engineering

Key Strengths

  • Built and executed technology roadmaps grounded in market demand and ecosystem capabilities
  • Architected an Ethernet/PoE-based lighting controls platform that anticipated industry trends and influenced competitors
  • Deep vendor/QA rigor using test-to-failure to assess real-world resilience beyond datasheet specs
  • Scaled engineering orgs with transparent tooling and defined handoffs (JIRA/Atlassian workflows)
  • Operational cadence for delivery predictability (standups and T-2 check-ins at 2 months/2 weeks/2 days)
  • Led successful high-profile deployments of lighting/building automation platforms (Black Desert Resort, Resorts World Villa 66)
  • Early-prototype/rapid iteration approach to uncover unknown requirements and drive product velocity
  • Experienced leading distributed teams across Bulgaria, Arizona, China, Taiwan, and the EU

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Languages

English

Skills

Agile MethodologiesAI/MLAccess Control SystemsAcquisitions (M&A)Angel Investing FundraisingApplication Programming Interfaces (APIs)ASIC DesignAtlassianAudio StandardsAutoCADAWSBitbucketBluetoothBrand StrategyBranding