.png){kind=logo}
Kaitlin Pollard
Senior CRM marketing leader specializing in email, audience segmentation, and media
Connect with Kaitlin
Kaitlin already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Lifecycle/CRM marketer with nearly 7 years at ABC Television, owning end-to-end email execution at high volume while also supporting Braze-based multi-channel programs across email, in-app, and push. Brings strong entertainment/streaming domain experience, using behavioral personalization and A/B testing to improve CTR, watch time, and ultimately ad revenue per user.
Find your next great hire
Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.
Key Strengths
- 7 years of email marketing experience at ABC Television
- Owns end-to-end execution of high-volume CRM campaigns
- Manages roughly 5 campaigns per week
- Strong campaign QA and approval workflow discipline
- Hands-on Braze multi-channel lifecycle marketing experience
- Behavioral segmentation and genre-based personalization
- Data-driven optimization using A/B testing
- Connects CRM engagement to watch time and ad revenue outcomes
- Uses Excel to analyze campaign performance and lift
- Experience marketing streaming/FAST channel content
Like what you see? We'll introduce you to Kaitlin directly.
Experience
Education
Awards
Skills
Languages
Browse Similar
Similar Candidates
Mid-level CRM Marketing Manager specializing in email, SMS, and lifecycle retention
Ellise Kim
Mid-level CRM & Lifecycle Marketing Manager specializing in email/SMS growth for DTC brands
“CRM/lifecycle marketer at Honest who led end-to-end launch strategy for a new anti-aging collection, combining creative storytelling with a custom Y2K-inspired early-access experience. Delivered a 26% MoM lift in new subscribers and 36% waitlist-to-purchase conversion, and uses rigorous segmentation and A/B testing to tailor messaging across acquisition and retention—especially effective during periods of reduced paid media.”
Vanessa Avilez
Senior Lifecycle & Retention Marketing Manager specializing in CRM and subscriber growth
“Lifecycle/CRM marketer with hands-on Braze automation experience, running cross-channel (email + push) onboarding and milestone campaigns for an app-based content product. Demonstrated strong activation metrics on Day 0 and drove a 10% week-over-week churn reduction by partnering with Customer Service on winback save-rate and scripting tests.”
Senior CRM & Lifecycle Marketing Manager specializing in email and push campaigns
Interested in Kaitlin?
We'll personally introduce you - no strings attached.
Build your dream team with Reval
Our AI agents source, screen, and vet candidates for your open roles. Get qualified, high-intent candidates on your desk within 48 hours.
Discover more candidates like Kaitlin
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent