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KP

Kat Paetzhold

Director-level Paid Media Leader specializing in enterprise paid social and full-funnel digital strategy

Atlanta, GAPaid Social Director10 years experienceDirectorDigital MarketingAdvertisingTechnology
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Experience

Paid Social DirectorCarat
Associate Media SupervisorMicrosoft
Activation ManagerMicrosoft
Head of Social MediaThe Grotto
Marketing DirectorRaiseGiving
Social Media SpecialistGTMA
Social Media DirectorCommon Ground

Education

Portland State University Honors Collegebachelor, Business (Marketing & Advertising) (2016)

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Languages

English

Skills

Paid Media StrategyDigital StrategyDigital Marketing CampaignsPaid SocialSocial Media AdvertisingAudience TargetingSegmentationData AnalyticsMarketing InsightsBudget ManagementBudget OptimizationCampaign PlanningCampaign ExecutionCampaign OptimizationCampaign Reporting