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Kevin Orantes
Senior Product Designer specializing in UX/UI, mobile/web products, and design systems
San Francisco, CASenior Product Designer12 years experienceSeniorTransportation & LogisticsAutomotiveSaaS
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About
Product/UX designer with experience digitizing Penske trucking operations and Ridecell fleet lifecycle/workshop orchestration systems. Designs complex, high-liability industrial workflows using a state-driven interaction model and a calm, high-clarity visual language, backed by targeted field research with drivers and ops teams and strong collaboration with engineers (React/Tailwind, Storybook, code-linked prototypes).
Experience
Senior Product DesignerRidecell
Product DesignerCardFree
Design Consultant (Freelance)John Chisholm Ventures
Product Design InternGSN (TV & Games)
FounderTrailheadgays
Education
Academy of Art Universitybachelor, New Media and Web Design (2015)
Key Strengths
- End-to-end design of complex, state-driven operational platforms (driver + ops)
- Translates industrial/technical workflows into clear, minimal UI via workflow-first mapping
- Two-sided persona design (drivers vs ops) aligned through shared states and evidence
- High-signal user research focused on failure points (stress-moment testing, exception shadowing, ticket reviews)
- Strong design-to-engineering collaboration using design systems, Storybook components, and code-accessible prototypes (Lovable + GitHub)
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