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Shabnam Kakar
Senior Content Marketing Leader specializing in B2B SaaS GTM and SEO
Vancouver, CanadaSenior Content Marketing Manager9 years experienceSeniorSaaSB2B SoftwareTechnology
ScreenedIdentity Verified
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About
Partnerships and growth marketer from Dialpad who builds high-intent acquisition channels through review/comparison and integration partners. Uses SEO-driven sourcing, performance-based deal structures, and rigorous experimentation (A/B tests, segmentation, CVR/CPA tracking) to drive higher-quality trials than paid search while protecting editorial trust.
Experience
Senior Content Marketing ManagerDialpad
B2B SaaS Content WriterFreelance
UX Writer IIBest Buy
Product Communications SpecialistMogo
Copywriter (Interim)Mogo
Key Strengths
- Sourced high-intent partnerships via SEO/SERP signals (e.g., 'Dialpad vs', category keywords)
- Negotiated editorially honest placements and shifted flat-fee requests to performance-based compensation
- Built repeatable acquisition channels through review/comparison partnerships that outperformed paid campaigns on lead quality
- Data-driven GTM execution using segmentation and behavioral signals to improve trial activation
- Designed and optimized growth experiments with A/B testing; improved benefit-focused copy performance by ~30%
- Diagnosed low-converting traffic by segmenting by source/behavior and realigned messaging to intent to lift CVR
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