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Lauren DeVera
Mid-level digital marketer specializing in paid media and performance marketing
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About
Performance marketer with experience managing over $1M/month in spend, including agency work on TurboTax across TikTok, X, Meta, and Snapchat. They combine hands-on media buying with creative strategy leadership, and cite measurable gains in lead volume, ROAS, and CPL while showing a disciplined, data-driven approach to testing and scaling. Currently seeking contract work.
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Key Strengths
- Managed paid media budgets over $1M/month
- Scaled current program from $40/month to $150/month
- Increased lead volume by 109%
- Improved ROAS by 9%
- Reduced CPL by 15%
- Cross-platform expertise across Meta, TikTok, X, and Snapchat
- Strong creative strategy ownership alongside media buying
- Disciplined testing approach focused on avoiding false positives
- Methodical budget scaling with platform learning-phase awareness
- Recovered account performance after a leadership-driven strategy pivot
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