Mahboob Hussain

About

Performance marketer focused on scaling high-spend eCommerce accounts, managing $60K+/month budgets across Meta and Google (plus TikTok in full-funnel planning). Drove a 90-day lift from $180K to $310K revenue while improving ROAS (2.8→4.2) and cutting CPA by 27% through rigorous creative testing, funnel structuring, and marginal-ROAS-based budget allocation.

Key Strengths

• Owned and scaled a $60K+/mo eCommerce paid media account across Meta (70%) and Google (30%)
• Grew revenue from $180K to $310K in 90 days while scaling spend to $75K/mo
• Improved ROAS from 2.8 to 4.2 and reduced CPA by 27% through structured testing and optimization
• Disciplined creative testing framework (3–5 new creatives/week; isolates variables; staged evaluation from CTR to ROAS)
• Data-driven decisioning to avoid false positives (minimum conversion/spend thresholds; multi-day consistency checks)
• Full-funnel, cross-platform budget allocation using marginal ROAS, CPA stability, frequency/saturation, and search demand trends
• Strong troubleshooting playbook for performance declines (diagnosed fatigue/saturation; refreshed creatives, expanded audiences, shifted spend to high-intent search)

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