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MATHEUS COSSENZO
Senior Performance Marketing Specialist focused on paid media and growth
Marketing Specialist8 years experienceSeniorDigital MarketingAdvertisingMarketing & Communications
ScreenedIdentity Verified
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About
Performance marketer managing high-spend paid media ($60K–$150K/month) across Google Ads, Meta, LinkedIn, and TikTok for enterprise SaaS, focused on revenue growth and qualified lead gen. Emphasizes rigorous testing (single-variable isolation), GA4+CRM-based attribution, and full-funnel budget allocation to drive 4–6x ROAS and restore performance when accounts stall.
Experience
Marketing SpecialistV4 Company
Marketing | Search EnginnerDennova
Senior of Paid Media & CRMAmper AG
Senior of Paid Media & CRMGroup HNE
Senior MarketingEffecti
Education
Pitágoras Universitybachelor, Business Administration (2020)
Pitágoras Universityassociate, Marketing (2021)
Key Strengths
- Owned $60K–$150K/month multi-platform paid media budgets (Google, Meta, LinkedIn, TikTok)
- Drove 4–6x ROAS for an enterprise SaaS account while improving CPC and scalability
- Hypothesis-driven experimentation with variable isolation (creative, audience, bid strategy, landing page)
- Uses GA4 + CRM attribution to validate lead/sales quality and reduce false positives
- Full-funnel channel allocation based on intent, marginal ROAS, CAC, and downstream conversion quality
- Diagnoses performance declines via channel/audience/creative/funnel-stage breakdown; refreshes creatives and reallocates spend to restore CAC/ROAS
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