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Jianing Gu
Junior Digital Marketing Specialist specializing in social media growth and performance marketing
Los Angeles, CAMarketing Specialist2 years experienceJuniorRestaurantsFood & BeverageMarketing & Advertising
ScreenedIdentity Verified
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About
Growth-creative marketer with hands-on paid social and short-form video experience across restaurant and beauty (Tom Ford Beauty). Runs structured creative experiments (Meta A/B ad sets, Meta Pixel conversion tracking) and adapts strategy to platform behaviors (TikTok comments vs IG sharing). Has led creators/editors and drove a reported 100% ROAS lift on a Valentine’s Day TikTok ads iteration.
Experience
Marketing SpecialistOcean Elite Restaurant Management
Creator Management InternEsque TikTok Creator Network
Research AssistantUSC Annenberg
Digital Marketing InternMindKind
Market Research AssistantSony Pictures Entertainment
Marketing InternThe Estée Lauder Companies
Operations & Strategy InternByteDance
Education
University of Southern Californiamaster, Applied Communication Research (2024)
Shanghai University of Finance and Economicsbachelor, Marketing (2022)
Key Strengths
- Designed and executed end-to-end growth creative tests on Meta with measurable CPA improvement
- Uses structured A/B testing with conversion tracking via Meta Pixel and CPA calculation from spend/attributed orders
- Platform-native insight: adapted content strategy based on TikTok comment behavior vs Instagram sharing behavior
- Built an organized asset database to enable rapid iteration while maintaining quality control
- Directed editors/creators for Tom Ford Beauty TikTok ads; achieved 100% ROAS lift by moving key CTA/value props (fast delivery, gift box) to the hook
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