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Matthew O'Rourke
Director-level operations leader specializing in startup and multi-site business execution
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About
Early-stage startup operator in out-of-home digital media who stepped into a rapidly scaling, under-structured installation business and built the execution layer across 7 markets. They combine hands-on operational firefighting with systems design, improving on-time delivery from 79% to 95% and successfully navigating vendor disruptions without client impact.
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Key Strengths
- Built operational infrastructure for a fast-scaling early-stage out-of-home media company
- Managed a 10-member team across 7 markets and ~200 concurrent installations
- Created shared visibility systems across business development, customer success, supply chain, and field ops
- Improved on-time delivery from 79% to 95% by implementing structured installation tracking and weekly risk reviews
- Strong cross-functional operator serving as connective tissue for founders and leadership
- Proactive escalation and blocker management before issues reached leadership
- Hands-on crisis management during vendor disruption affecting 25 active installations
- Vendor sourcing and comparison analysis leading to selection of a new Chicago install partner
- High adoption-focused process design with iterative workflow adjustments based on team friction
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