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Mike Plymale

Executive design leader specializing in product UX, AI-enabled workflows, and design systems

AlloyRingling College of Art and DesignAtlanta, GA14 Years ExperienceExecutive Level

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About

Product/UX leader with deep agency and enterprise experience, including leading a major Synchrony domain consolidation and flexible design system build that withstood a mid-project brand refresh. Blends strategic design leadership with practical AI usage—using Gemini for research synthesis and building a synthetic user testing engine—while maintaining a strong human-centered, ethics-driven perspective on technology.

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Key Strengths

  • Led end-to-end enterprise domain consolidation and scalable design system build for Synchrony
  • Managed an agency-side team of 8 with 4-5 primary client stakeholders
  • Built systems resilient to major mid-project brand changes
  • Strong cross-functional alignment across product, marketing, development, and business teams
  • Uses AI pragmatically to accelerate research synthesis while maintaining human validation
  • Created a synthetic user testing engine for early-stage validation
  • Reframed product strategy based on user behavior and emotional context
  • Designed a virtual boat show experience that shifted MarineMax from catalog thinking to event-led engagement
  • Established UX processes and grew UX teams in both agency and in-house environments
  • Built governance and shared standards through a design center of excellence
  • Process-driven people leadership that improves decision speed and reduces rework
  • Thoughtful human-centered AI and UX ethics perspective

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Experience

Executive Design DirectorAlloy · Jun 2024 – Present
Group Design Director, Sr. ManagerSagepath · Mar 2020 – May 2024
Creative Director, Sr. Agency ManagerPerficient · Nov 2017 – Mar 2020
Creative Director, Experience Architecture & StrategyState Farm · Oct 2015 – Nov 2017
Associate Creative DirectorSagepath · Apr 2014 – Oct 2015
Senior Interactive Art DirectorJWT · Mar 2011 – Apr 2014

Education

Ringling College of Art and Designbachelor, Graphic and Interactive Communications (2006)

Awards

  • Davey Award
  • Addy Gold
  • W3 Best in Show
  • W3 Gold
  • W3 Silver
  • Webby Award
  • Addy Award

Skills

Languages

English

Certifications

Webflow CertifiedCertified Usability Analyst (HFI CUA)Adobe Premiere Pro MasterclassAdobe Photoshop Masterclass

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Mike PlymaleExecutive design leader specializing in product UX, AI-enabled workflows, and design systems