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Mike Plymale
Executive design leader specializing in product UX, AI-enabled workflows, and design systems
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About
Product/UX leader with deep agency and enterprise experience, including leading a major Synchrony domain consolidation and flexible design system build that withstood a mid-project brand refresh. Blends strategic design leadership with practical AI usage—using Gemini for research synthesis and building a synthetic user testing engine—while maintaining a strong human-centered, ethics-driven perspective on technology.
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Key Strengths
- Led end-to-end enterprise domain consolidation and scalable design system build for Synchrony
- Managed an agency-side team of 8 with 4-5 primary client stakeholders
- Built systems resilient to major mid-project brand changes
- Strong cross-functional alignment across product, marketing, development, and business teams
- Uses AI pragmatically to accelerate research synthesis while maintaining human validation
- Created a synthetic user testing engine for early-stage validation
- Reframed product strategy based on user behavior and emotional context
- Designed a virtual boat show experience that shifted MarineMax from catalog thinking to event-led engagement
- Established UX processes and grew UX teams in both agency and in-house environments
- Built governance and shared standards through a design center of excellence
- Process-driven people leadership that improves decision speed and reduces rework
- Thoughtful human-centered AI and UX ethics perspective
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