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Nathaniel Wallace
Senior Media Manager specializing in paid media and digital campaign strategy
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About
Omnichannel paid media specialist with hands-on ownership across search, social, programmatic, CTV, TV, audio, and print, spanning both digital and traditional media. Has managed up to $750K/month in spend and cites a recent win driving a 51% lift in conversions while cutting CPA by 119% for Bookkeepers.com. Particularly strong in self-service buying, optimization, and client-facing strategic pivots across diverse industries.
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Key Strengths
- Broad omnichannel paid media experience across digital and traditional channels
- Owns strategy and execution end-to-end on self-service media buys
- Managed large multi-platform monthly budgets of $500K-$750K
- Improved Bookkeepers.com Google campaigns with 51% increase in conversions
- Reduced CPA by 119% on Bookkeepers.com campaigns
- Strong conversion and lead-generation optimization focus
- Audience expansion strategy that increased conversions while maintaining consistent CPA
- Confident client-facing communicator on performance pivots and budget shifts
- Independent operator with disciplined optimization documentation and accountability
- Cross-vertical experience in healthcare, automotive tire, entertainment, footwear, and tourism
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