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Richard Cautero
Executive Finance & Board Leader specializing in CPG turnarounds, governance, and strategy
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Board-level operator/advisor with consumer and distribution experience who has led strategic planning and KPI-driven operational improvements for growth-stage businesses. Notable outcomes include a 25% operating income lift during Jones Soda’s geographic expansion and tripling sales at a distributor by expanding profitable routes, plus hands-on executive mentoring around acquisition due diligence and product launch turnarounds.
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Key Strengths
- Drove 25% operating income increase during multi-state geographic expansion (Jones Soda Company)
- Tripled sales by mentoring executives to expand profitable distribution routes (Royal Bakers Distributing)
- Built strategic growth blueprints incorporating market research, product testing, sales restructuring, and brand promotions
- KPI-driven operational assessment (market share, sales growth, ROI, margin, cost controls)
- Identified profitability decline drivers despite revenue growth by diagnosing excessive admin and promotional spend
- Improved marketing effectiveness by shifting focus from discounting to brand awareness to protect loyalty
- Executive/CEO mentoring that prevented a poorly vetted acquisition through additional due diligence
- Stepped up involvement to pause and reassess an unsuccessful product launch, leading to revisions that increased volume, market share, and brand awareness
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