Sergio Paonessa

About

Client/partnership-focused marketer who sources clients via targeted outreach and maintains relationships through frequent check-ins. Has supported a personal trainer by updating their website and writing social scripts, measuring impact via client list growth and social engagement, and has experience optimizing ad spend using CPC/CPM and keyword tweaks to improve ROI.

Key Strengths

• Outbound outreach to identify and win clients aligned to defined criteria
• Ongoing client check-ins (weekly/biweekly) to retain and deepen partnerships
• Uses before/after examples and testimonials to improve close rates
• Tracks impact via client list growth and social metrics (followers, likes)
• Data-driven paid ads optimization using CPC/CPM and keyword spend to improve ROI
• Systems-level understanding of hockey and how teams anticipate opponents within structured play
• Applies analytics and situational breakdowns to recommend better in-game decisions
• Evaluates players beyond stats by assessing body language, passion, and coachability
• Influenced U17 AAA lineup decisions; recommended line/roster adjustment that improved a player's confidence and production within a few games
• Hands-on mentoring approach (on-ice and off-ice) with evidence of player development (mentee became league points leader)

Experience

Education

Awards

• Rutherford Scholarship
• Jason Lang Scholarship

Skills

Languages

Certifications

Memberships

• Sports Networking Association