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Sergio Paonessa
Junior Marketing & Finance student specializing in digital marketing and analytics
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About
Client/partnership-focused marketer who sources clients via targeted outreach and maintains relationships through frequent check-ins. Has supported a personal trainer by updating their website and writing social scripts, measuring impact via client list growth and social engagement, and has experience optimizing ad spend using CPC/CPM and keyword tweaks to improve ROI.
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Key Strengths
- Outbound outreach to identify and win clients aligned to defined criteria
- Ongoing client check-ins (weekly/biweekly) to retain and deepen partnerships
- Uses before/after examples and testimonials to improve close rates
- Tracks impact via client list growth and social metrics (followers, likes)
- Data-driven paid ads optimization using CPC/CPM and keyword spend to improve ROI
- Systems-level understanding of hockey and how teams anticipate opponents within structured play
- Applies analytics and situational breakdowns to recommend better in-game decisions
- Evaluates players beyond stats by assessing body language, passion, and coachability
- Influenced U17 AAA lineup decisions; recommended line/roster adjustment that improved a player's confidence and production within a few games
- Hands-on mentoring approach (on-ice and off-ice) with evidence of player development (mentee became league points leader)
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