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Shweta Singh
Mid-level Digital Marketing Specialist focused on SEO, paid ads, and social media growth
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About
Performance marketer focused on lead generation across Google Ads (Search/Performance Max) and Meta, with experience contributing to $50K+/month accounts on a larger team. Uses a structured weekly experimentation framework and CRM/sales feedback loops to optimize for lead quality, citing improvements like 18–22% CPA reduction, ~20% CTR lift, and 20% blended CPL improvement through channel reallocation and intent/creative cleanup.
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Key Strengths
- Drove 25–30% CPL reduction through continuous optimization on Google/Meta
- Improved CTR ~20% and reduced CPA 18–22% via keyword/negative keyword cleanup and ad-to-landing alignment
- Scaled lead-gen programs while maintaining efficiency; reported 2x+ monthly conversions on owned account
- Data-driven budget reallocation using marginal CPL/CPA, impression share, and CRM lead-quality signals (20% blended CPL improvement)
- Disciplined weekly testing cadence (creative/audience/bidding/landing pages) with one-variable-at-a-time approach
- Diagnosed and reversed performance declines (creative fatigue/frequency) through creative refresh, retargeting adjustments, and channel mix shifts
- Strong stakeholder/client communication: translating metrics into business outcomes and clear tradeoffs
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