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Steven Rivera
Director of Demand Generation specializing in B2B pipeline growth and ABM
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“Growth/marketing operator with experience improving revenue conversion through a cross-functional accelerated sales/compliance workflow and measurable multi-channel campaigns (landing pages, retargeting, UTM/tagging, Salesforce attribution). Previously ran an insurance-industry acquisition experiment, pivoting from social to targeted email to hit engagement goals with an 85% signup rate. Also sources industry leaders to create and promote thought-leadership content (case studies, white papers, guides).”
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