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Edward Llorca
Senior Demand Generation & Marketing Ops Leader specializing in Cybersecurity, Privacy & B2B SaaS
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About
Growth/marketing operator with experience improving revenue conversion through a cross-functional accelerated sales/compliance workflow and measurable multi-channel campaigns (landing pages, retargeting, UTM/tagging, Salesforce attribution). Previously ran an insurance-industry acquisition experiment, pivoting from social to targeted email to hit engagement goals with an 85% signup rate. Also sources industry leaders to create and promote thought-leadership content (case studies, white papers, guides).
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Key Strengths
- Designed an accelerated sales process to improve opportunity-to-customer conversion (40% compliant by first meeting)
- Built multi-channel acquisition flows using landing pages + retargeting (Google Ads, LinkedIn Ads) with UTM/tag tracking tied to Salesforce
- Data-driven channel optimization: shifted a contest acquisition strategy from social to email, achieving 85% signup rate and avoiding public backlash
- Able to source and leverage industry leaders for content assets (case studies/white papers/guides) and amplify via social to increase credibility/visibility
- Cross-functional execution across product, sales (SDRs/AEs), and RevOps to drive revenue outcomes
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