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Edward Llorca

Senior Demand Generation & Marketing Ops Leader specializing in Cybersecurity, Privacy & B2B SaaS

RemoteMarketing Operations Manager6 years experienceSeniorCybersecurityInsuranceData Privacy
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About

Growth/marketing operator with experience improving revenue conversion through a cross-functional accelerated sales/compliance workflow and measurable multi-channel campaigns (landing pages, retargeting, UTM/tagging, Salesforce attribution). Previously ran an insurance-industry acquisition experiment, pivoting from social to targeted email to hit engagement goals with an 85% signup rate. Also sources industry leaders to create and promote thought-leadership content (case studies, white papers, guides).

Experience

Marketing Operations ManagerTrustArc
Director of Demand GenerationCarbide Secure
Senior Manager, Marketing ProgramsKeyfactor
Marketing Programs ManagerOneTrust
Global Campaign ManagerOpenText

Education

De La Salle Universitybachelor, Communication Arts (Digital Media) (2009)

Key Strengths

  • Designed an accelerated sales process to improve opportunity-to-customer conversion (40% compliant by first meeting)
  • Built multi-channel acquisition flows using landing pages + retargeting (Google Ads, LinkedIn Ads) with UTM/tag tracking tied to Salesforce
  • Data-driven channel optimization: shifted a contest acquisition strategy from social to email, achieving 85% signup rate and avoiding public backlash
  • Able to source and leverage industry leaders for content assets (case studies/white papers/guides) and amplify via social to increase credibility/visibility
  • Cross-functional execution across product, sales (SDRs/AEs), and RevOps to drive revenue outcomes

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Languages

English

Skills

Account-Based Marketing (ABM)Attribution ReportingBid Strategy OptimizationB2B MarketingB2B SaaSCampaign ManagementCampaign OrchestrationCompliance MarketingContent MarketingConversion Rate OptimizationCross-Functional CollaborationCustomer Acquisition Cost (CAC) OptimizationCybersecurity GTM StrategyData PrivacyDemand Generation