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Symon Edmonds - Demand Generation Manager in Montreal, Canada

Symon Edmonds

Senior Growth Marketer specializing in demand generation and revenue strategy

VoxcoMcGill UniversityMontreal, Canada13 Years ExperienceSenior Level

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About

Demand generation and partnerships operator who has built GTM motions from scratch and optimized them with experimentation. Drove measurable growth across multiple levers: +33% over partner acquisition goals (Ticket Protect/AudienceView), doubled outbound lead volume by redesigning SDR outbound, and delivered a $700K revenue lift at Voxco through webinars/tradeshows and segmented campaigns.

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Key Strengths

  • Exceeded partner acquisition goals by 33% by embedding Ticket Protect into onboarding/QBRs and creating ROI-driven content
  • Built outbound SDR strategy and workflow, doubling outbound lead volume (100% increase)
  • Created a demand generation function (webinars, tradeshows, follow-up processes) driving $700K revenue increase YoY
  • Data-driven growth experimentation across channels, increasing webinar registrations by 50% with an optimized promotion mix
  • Strong cross-functional GTM execution with Sales, Product, and Customer Success on segment-specific messaging

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Experience

Demand Generation ManagerVoxco · Jul 2024 – Present
Product Marketing ManagerISAAC Instruments · Oct 2023 – May 2024
Marketing DirectorSage Marketing · Aug 2022 – Aug 2023
Marketing DirectorESKI-Bizzabo · Dec 2020 – Jul 2022
Product Marketing Manager/Growth Marketing ManagerAudienceView · Jan 2018 – Feb 2020
Digital Marketing ManagerLANDR · Jan 2015 – Jan 2017
Digital Marketing ManagerMonkeyData · Jan 2015 – Jan 2017
Digital Marketing ManagerSoCast Digital · Jan 2015 – Jan 2017
Business Analyst – Product StrategyCapital One Canada · Sep 2011 – Jul 2014

Education

McGill Universitybachelor, Finance, Marketing, Global Strategy

Skills

Languages

English

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Connect with Symon

Symon already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Post a Role90-day money-back guarantee
Symon EdmondsSenior Growth Marketer specializing in demand generation and revenue strategy