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Symon Edmonds
Senior Growth Marketer specializing in demand generation and revenue strategy
Montreal, CanadaDemand Generation Manager13 years experienceSeniorSaaSTechnologyB2B Marketing
ScreenedIdentity Verified
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About
Demand generation and partnerships operator who has built GTM motions from scratch and optimized them with experimentation. Drove measurable growth across multiple levers: +33% over partner acquisition goals (Ticket Protect/AudienceView), doubled outbound lead volume by redesigning SDR outbound, and delivered a $700K revenue lift at Voxco through webinars/tradeshows and segmented campaigns.
Experience
Demand Generation ManagerVoxco
Product Marketing ManagerISAAC Instruments
Marketing DirectorSage Marketing
Marketing DirectorESKI-Bizzabo
Product Marketing Manager/Growth Marketing ManagerAudienceView
Digital Marketing ManagerLANDR
Digital Marketing ManagerMonkeyData
Digital Marketing ManagerSoCast Digital
Business Analyst – Product StrategyCapital One Canada
Education
McGill Universitybachelor, Finance, Marketing, Global Strategy
Key Strengths
- Exceeded partner acquisition goals by 33% by embedding Ticket Protect into onboarding/QBRs and creating ROI-driven content
- Built outbound SDR strategy and workflow, doubling outbound lead volume (100% increase)
- Created a demand generation function (webinars, tradeshows, follow-up processes) driving $700K revenue increase YoY
- Data-driven growth experimentation across channels, increasing webinar registrations by 50% with an optimized promotion mix
- Strong cross-functional GTM execution with Sales, Product, and Customer Success on segment-specific messaging
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