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Tina Bai - Founder & CEO in New York, NY

Tina Bai

Executive operator-founder specializing in GTM, revenue strategy, and AI-native commercial operations

Petty PillsColumbia UniversityNew York, NY10 Years ExperienceExecutive Level

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About

Operator with Deloitte consulting experience supporting PE/VC-backed portfolio companies and current experience inside a VC-funded Series C scale-up. Building a bootstrapped D2C women’s telehealth brand (Petty Pills) with two initial SKUs, deployed tech stack, and white-labeled clinical/compliance infrastructure, leveraging AI tooling to keep operations lean while focusing on full-time operator roles.

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Key Strengths

  • Built and deployed a full tech stack and operational/clinical infrastructure for a D2C telehealth startup
  • Designs lean operating models using AI tooling to minimize ongoing time requirements
  • Strong GTM systems thinking (pricing + acquisition infrastructure) aligned to operator roles
  • Understands VC-backed scale-up dynamics and investor expectations from inside a Series C company
  • Experience advising PE/VC-backed portfolio companies on strategy (Deloitte)

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Experience

Founder & CEOPetty Pills · Mar 2026 – Present
Head of Business Intelligence & Special ProjectsBotrista · Sep 2025 – Present
Director, Revenue Strategy & Commercial PlanningBotrista · Jun 2024 – Sep 2025
Director, Global Risk ManagementAB InBev · Mar 2022 – May 2024
Engagement ManagerWSN Global Consulting · Sep 2018 – Mar 2022
Analyst, Strategy & OperationsDeloitte · Jun 2016 – Sep 2018
Adjunct ProfessorNew York Universitypart-time
Board MemberSuitUp
Licensed Real Estate SalespersonSuitUp

Education

Columbia Universitymaster, MBA (2022)
Villanova Universitybachelor, Finance / MIS / Business Analytics (2016)

Languages

English

Certifications

Real Estate Salesperson License

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Connect with Tina

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Typically responds within 24 hours

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Tina BaiExecutive operator-founder specializing in GTM, revenue strategy, and AI-native commercial operations