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Alex Dy-Buncio
Senior Performance Marketing Manager specializing in PPC and growth analytics
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About
Paid media specialist who owned a $75K+/month veterinary franchise account, primarily on Google Ads and Google Local Services Ads, focused on scaling acquisition while holding a Target CPA of $85. Uses a disciplined bi-weekly testing and optimization framework (search terms, negatives, landing page lead flows, bidding tests) and reports driving ~18% MoM revenue growth while improving ROI and reducing CPA.
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Key Strengths
- Owned and managed a $75K+/month high-spend account across Google Ads and Google LSA
- Scaled customer acquisition while maintaining Target CPA of $85
- Drove ~18% month-over-month revenue growth while maintaining or reducing spend
- Bi-weekly structured A/B testing cadence to reduce false positives and guide scaling decisions
- Diagnoses performance declines using seasonality, search volume/terms, ad fatigue signals, and Auction Insights
- Improves efficiency via creative refreshes, bidding adjustments, and search term/negative keyword optimization
- Client-safe communication: translates metrics into business impact (CPL, ROAS, CLV) with clear next steps
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“Paid media performance marketer with agency experience owning a high-spend account for ArcPoint Labs, running multi-channel Google Ads (search/display) and Meta campaigns to drive medical testing appointments and sales. Reported lifting ROAS from ~2x to ~6–7x within ~18 months while supporting expansion from 30 to 60 U.S. locations, using disciplined attribution, constant A/B testing, and structured campaign health audits.”
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