Alexis Gray

About

Paid media specialist with hands-on ownership of $50K+/month Google and Microsoft Ads spend for a large brand, emphasizing disciplined manual optimization (Shopping/PMax + Merchant Center feed alignment) to scale without sacrificing efficiency. Maintained 3x+ ROAS while more than doubling revenue (~$100K+ to $210K+ in 12 months) and has a strong track record diagnosing performance issues (e.g., feed/title relevance) and communicating results in client-safe terms.

Key Strengths

• Owned and scaled a $50K+/month Google & Microsoft Ads account while maintaining 3x+ ROAS (sometimes 4–5x)
• Grew ecommerce revenue from ~$100K+ to $210K+ over 12 months through disciplined, controlled scaling
• Manual, data-driven optimization over broad automation (structure, match types, feed alignment)
• Systematic budget scaling rules (ROAS thresholds, spend consistency checks, incremental 20% increases)
• Strong diagnostic ability—identified Merchant Center feed/title issues as root cause of stalled performance and fixed relevance
• Uses client feedback loops to validate lead quality and avoid false-positive test wins

Reference Highlights

• Highly detail-oriented
• Takes real ownership of work
• Passionate about her work
• Proactive problem solver
• Continuous improvement mindset
• Intentional and methodical optimizer
• Data-driven decision making
• Confident judgment on what to scale
• Reliable and meets deadlines
• Accountable and takes full responsibility
• Careful with budgets
• Strong focus on results/ROI
• Proactive and supportive with clients
• Honest and transparent communicator
• Builds strong client relationships
• Aligns strategy to client needs and company goals
• Builds sustainable long-term strategies
• Confident presenter
• Strong ownership mindset
• Able to manage and scale high-spend accounts
• Prioritizes high-impact work while juggling multiple accounts
• Dedicated to understanding client goals
• Growth mindset
• Strong strategic judgment in testing and scaling
• Data-driven approach to diagnosing underperformance
• Improved conversions and CVR through optimization
• Maximized overall ROI via budget reallocation
• Reliable with timelines; meets deadlines without compromising quality
• Proactive budget and performance management
• Identifies issues early and resolves them before escalation
• Transparent and accountable about performance outcomes
• Comprehensive reporting including areas for improvement
• Calm and composed under performance pressure
• Proactively communicates updates and strategy to clients
• Strong listener; makes clients feel heard and valued
• Trusted to own paid media function directly with clients

Experience

Education

Skills

Languages

Certifications