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Ali Rekaby
Mid-level Product Manager specializing in growth, activation/retention, and operations
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About
Product leader with experience spanning startups and enterprise-scale logistics in MENA, building and managing web/mobile business interfaces including dashboards, admin tools, marketplaces, and B2B quoting systems. Brings a metrics-driven approach to product health and experimentation, plus strong player-informed understanding of core F2P mechanics and live-ops planning.
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Key Strengths
- Built customer-facing websites end-to-end for own startups
- Led development of a marketplace and later a B2B quoting system (Tradehub)
- Manages multiple business-facing products (business dashboard, business mobile app, admin dashboard) at a major MENA logistics company
- Strong operational and product health metric focus (errors, funnels, feature usage) with weekly trend tracking (retention, conversion, ASP)
- Clear understanding of F2P engagement/monetization mechanics and how to measure IAP offer tests
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