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Alison Rollins
Senior Music Marketing Manager specializing in email/CRM and integrated campaign strategy
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About
Lifecycle/CRM marketer in the education/music curriculum space who builds segmented nurture programs and tests messaging to drive measurable outcomes. Notably delivered a 70% conversion post-training email sequence to upsell teachers into licensing a full curriculum, and uses tagging/lead magnets to boost opens and event signups by location-based interest.
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Key Strengths
- Built a 3-email post-course nurture sequence driving 70% conversion to curriculum licensing
- Strong lifecycle timing strategy (7-day post-thank-you, then 30/30-day cadence)
- Segmentation strategy using funnel stage, location, interests, and age groups to tailor campaigns
- Created high-intent segment (“Graduate Prospectives”) to improve conversion efficiency
- Uses A/B testing to optimize subject lines and CTA copy based on audience response
- Data-driven messaging insights (child development framing outperformed financial ROI framing)
- Coordinates promotions end-to-end with business manager, including targeting and coupon-code mechanics
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Experience
Education
Skills
Languages
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