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Ankit Arora
Senior Growth & Performance Marketing Specialist in Paid Media and User Acquisition
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About
Performance marketer with experience owning very high-spend Meta + Google campaigns for DTC, including a Black Friday month where they report ~$1.3M ad spend driving ~$4M revenue across multiple international markets. Leans heavily on structured offer strategy, high-volume creative testing, and third-party attribution tools (Triple Whale/Hyros), and has hands-on experience navigating Meta policy constraints for financial-product advertising.
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Key Strengths
- Managed very high-spend paid media (reported ~$1.3M in a month) across Meta and Google
- Drove strong revenue outcomes on a major promo period (reported ~$4M revenue during Black Friday month)
- Scaled and optimized multi-geo campaigns (US, UK, Canada, Australia, New Zealand, Germany, UAE)
- High-volume creative experimentation (tested hundreds of creatives across multiple angles)
- Uses third-party attribution (Triple Whale, Hyros) to guide optimization decisions
- Diagnosed and resolved Meta ad rejections for financial products by adjusting creative and policy-sensitive elements
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