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Chetna Gupta

Director-level Product Marketing leader specializing in global GTM for enterprise technology

ConfluentIIM AhmedabadAustin, TX24 Years ExperienceStaff LevelWorks On-Site

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About

Strategic GTM leader with 20+ years across Confluent, AMD, Splunk, and Dell, spanning hardware, software, and semiconductors. Stands out for building OEM and partner-led demand engines, launching AI-ready products, and tying full-funnel marketing and sales enablement to measurable outcomes including quota attainment, 100% database growth, and nearly 50% YoY revenue growth in AMD's commercial AI PC business.

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Key Strengths

  • 20+ years leading GTM across hardware, software, and semiconductors
  • Scaled revenue to $1B+ across global IT ecosystem roles
  • Built OEM demand generation engine from the ground up at Confluent
  • Doubled marketable contacts database by 100% at Confluent
  • Improved MQL-to-opportunity conversion through SAL definition and SDR incentives
  • Enabled sales teams to hit annual quota through marketing and sales enablement
  • Led global launch of AMD commercial AI PCs
  • Drove multi-channel GTM through direct, channel, OEM, and ISV partners
  • Supported nearly 50% YoY growth in AMD commercial client revenue to $1.5B in Q2 2024
  • Strong ABM execution including 1:1 strategic accounts and 1:many vertical campaigns
  • Experienced in executive-level engagement via roundtables and partner events
  • Combines engineering and MBA background with data-driven marketing leadership

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Experience

STAFF, OEM PRODUCT AND PARTNER MARKETINGConfluent · Jun 2025 – Present
DIRECTOR, GLOBAL COMMERCIAL CLIENT MARKETINGAMD · Jun 2023 – Aug 2024
DIRECTOR, GLOBAL PORTFOLIO MARKETING, STRATEGY AND OPERATIONSSplunk · Nov 2021 – May 2023
DIRECTOR, ENTERPRISE PRODUCT MARKETINGDell Technologies · May 2018 – Nov 2021
SENIOR MANAGER, MARKETING LEADERSHIP PROGRAMDell Technologies · May 2015 – May 2018
MANAGER, INDIA MARKETINGDell Technologies · Mar 2011 – May 2015
MANAGER, PRICING AND ANALYTICSDell Technologies · Nov 2005 – Feb 2011
MANAGER, AGRI BUSINESS LOANSING Vysya Bank · Dec 2002 – Oct 2005
TRAINEE, Marketing ProjectsMahindra & Mahindra · Jan 2002 – Mar 2002internship
Laboratory ANALYSTNestlé India · Jan 2001 – Jul 2001
TRAINEEGSK · Jan 2000 – Jul 2000internship

Education

IIM Ahmedabadmaster, Business Administration
Guru Nanak Dev Universitybachelor, Food Science and Technology

Awards

  • Team Spotlight award from CMO - AMD
  • Chief Marketing Officer (CMO) recognition in Q2 2021 for APEX (ITaaS) launch - Dell Technologies
  • Award from Chief Marketing Officer (CMO) in Q4 2019 for Marketing Dell Technologies On Demand (ITaaS) - Dell Technologies
  • Game Changer Award in Q2 2019 for Marketing Enterprise Products & Solutions for Data-centric Workloads - Dell
  • Extraordinary Inspire Award in Q3 2018 for Strategic Annual Planning for B2B Global Marketing - Dell
  • Awards in Q2 2017, Q1 2016, Q2 2015, Q1 2014, Q3 2013 and Q4 2010 - Dell
  • Team Smart step award, hiring council, Q4 2008 - Dell
  • Best Performer within the team, 2006 - Dell
  • 3rd prize, Paper Writing Contest 2004 - ING Vysya Bank Ltd.
  • Winner, Procter & Gamble Brand War Game 2001 - IIM-A

Skills

Languages

English

Certifications

Digital Marketing Certified - HubSpot AcademyAccelerating B2B Marketing Certified - ForresterProduct Marketing Core Certified - Product Marketing AllianceCertified Professional – Agility in Marketing

Publications

1 publication

Business AnalyticsCompetitive IntelligencePricing Analytics

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Chetna GuptaDirector-level Product Marketing leader specializing in global GTM for enterprise technology